APAC
EXECUTIVE PRODUCER
+614 0191 2729
EU
CREATIVE DIRECTOR
+46 70 030 75 71
MENA
EXECUTIVE PRODUCER
+971 55 611 5773
Here Comes the Beast
CRATER proudly collaborated with VML Agency and Ford Middle East to take on the challenge of creating a compelling series of high-impact content to launch the latest evolution of Ford’s iconic F-150.
Ford’s dedication to delivering powerful and innovative trucks that are tailored to their Middle Eastern customers was translated elegantly throughout the narratives. Key product features subtly integrated whilst the sheer power and delight of driving the F-150 was placed front and centre. An enabler of adventures and pursuer of passions. Here Comes the Beast!
BRAND – Ford Middle East
AGENCY – VML
DIRECTOR – Sovereigns
CREATIVE PRODUCTION HOUSE – CRATER
EXECUTIVE PRODUCER – Camille Laborde
PRODUCER – Adonis Bdaywi
PRODUCTION MANAGER – Alwiya Kahtan
PRODUCTION ASSISTANT – Karim Salem
DOP – Toby Plummer
1st AD – Vanessa Mghames, Ali Al Saaby
GAFFER – Walid Hamia
WARDROBE STYLIST – Lauren ‘Loz’ Neve
PHOTOGRAPHER – Sami Sasso
HMU ARTIST – Eman Salah
PRECISION DRIVER – Ben Menzies
DRONE TEAM – Choppershoot
ART DEPARTMENT – The Prop Shack
COLOURIST – Nic Apostoli
SOUND DESIGNER – Jonny Higgins
VFX – Juice
TALENT
Seena Akbary, Sultan Al Orri & DisconektD Productions