MAKE UP FOR EVER (ME)
CRATER, in collaboration with Director Duo, SOVEREIGNS, crafted MAKE UP FOR EVER’S Middle East campaign titled ‘Focus On Me’. The campaign launches the brand’s all-new HD SKIN Foundation line and stars two of the regions tv and social media superstars Dina Al-Khudari and Jood Aziz.
The brand’s PRO-Make Up artists are as ever heavily involved in the development of each product and this was no different. Celebrity Makeup Artist Alberto and Raghda Ghurab were brilliant in-front of camera and guided the talent through the application to create their flawless and undetectable look.
The content that was launched during the Holy Month of Ramadan was conceptualised and directed by CRATER represented Director Duo, SOVEREIGNS (aka. James Hulbert and Simon Morehead) with the help of a commercial sized crew.
CREDITS
CLIENT
Brand – Make Up For Ever
Digital, PR and CRM – Cirine Mazloum
Social Media Manager – Hikmat Hatab
Regional Marketing Director – Nour Khalife
Brand Influence Manager – Razan Majdalawieh
Pro Make Up Artist – Sanad Al Lathqani
CREATIVE & PRODUCTION
Agency + Production – CRATER
Exec Producer – Steven Farrer
Social & Digital Manager – Brooke Morehead
Creative Direction – SOVEREIGNS (James Hulbert & Simon Morehead)
Director – SOVEREIGNS (James Hulbert & Simon Morehead)
DOP – Greg Turbellier
Steadicam Operator – Chris Kechichian
Sound Operator – Dave Arnold
Focus Puller 01 – Glen Donaldson
Focus Puller 02 – Charbel Saad
2nd AC – Roque Rodriguez
Key Grip – Romany Mansour
Best Boy Grip – Marco Mekhail
Gaffer – Danish Mazhar
Spark – Muhammad Saleem
Spark – Zaigham Razzaq
Spark – Ali Hasan
Rental Manager – Irish Razonable
Equipment Rental Provider – Highend Films
Stylist – Valérie Yacoub
Hair Stylist – Marthe Krakeli
Editor & On-Set Arabic Consultant – Rym Noujaim
Colorist – Julien Chichignoud
Colorist – DC – Joakim Rissveds
Finishing Artist – Greg Turbellier
Sound Design & Composition – Jonny Higgins
Location ℅ – Magnet Locations
Talent
Dina Al Khudari
Jood Aziz
Pro Make Up Artist – Albert
Pro Make Up Artist – Raghad
